Auteur/autrice : L'équipe du Sommet de la découvrabilité / The Discoverability Summit Team
When Anna Kendrick introduced Tori Kelly and James Bay’s performance at the Grammys on Monday, she pointed out that the two musicians share something in common: They started online.
But the duo weren’t the only ones at the Grammys who came from the digital space. This year, the Recording Academy ramped up efforts to include social media influencers, reflecting an overall shift in the music industry’s attitude toward digital-first artists.
For the first time ever, the Academy turned to a number of Internet influencers to produce content across Twitter, Facebook, Instagram, Vine and Snapchat in the three days leading up to the show. They mixed among the A-list stars — including Adele, Taylor Swift and Sam Smith — walking the red carpet, posting for pictures and selfie-ing with fans.
It is amazing how much of what I watch online is influenced by what I watch online. But one of my biggest complaints with online video is the disappointing results of trying to discover new content. What’s more, this is compounded by the social nature of online video, which depends on developing relationships with creators, which leads to watching videos (at times) for the sake of a personal relationship, rather than for the sake of the value of the video itself.
For this reason, I’m embarking on a project this year to rediscover online video in the hopes of learning how to better reach new viewers transitioning to online video and sharing those results with our readers.
Change in the music industry is inevitable. As the music industry has shifted to account for the Internet, physical album sales have been decreasing and the appeal of streaming has been on the rise. But with the rise of streaming, many apps have implemented a focus on discovery. With sources like Bandcamp, Soundcloud and YouTube allowing artists to post their music directly to the viewing public, it is easier than ever for fans to discover new music and for artists to be heard.
Before the days of the Internet and long before streaming, music discovery was completely different. Bands relied on performances and records to raise attention, whereas nowadays, reaching new listeners is a computer’s use away. But as the 2000s have continued, the industry has moved to more of a focus on discovery. The ability of people to curate and find playlists and radio stations has been a selling point of many new apps, like Pandora, Spotify, Apple Music and TIDAL.
What do you do when you don’t know what you want to read, watch, listen to or do next? What do you do if you don’t know what to search for? Or can’t describe clearly what you’d be interested in next?
There are so many great choices available in the digital realm, and new stuff is pouring in every second. Many times we feel helpless in front of such an abundance of endless possibilities.
Nevertheless, so far no one has created a solution that would automatically bring all the interesting options to your fingertips without you asking for it. A universal personalized Discovery solution doesn’t exist yet. Why?
The movie-watching experience is changing, finds the movie marketing experts atTremor Video. After gathering data from its PlayBack panel, the online video advertising company notes that people are seeing fewer movies in theaters but many more movies at home. The results hold up for adults of any age, with the average adult now watching 1.4 movies in a theater each month, but 5.7 movies at home.
While price and convenience are pushing people to watch more movies at home, consumers are watching more movies than ever. For example, 39 percent of millennials say they now watch fewer movies in theaters and 50 percent say they now watch more movies at home than they did 5 years ago.
Online video plays a role in driving that movie viewing. Tremor finds that online video advertising is the third most-common way for adults to learn about new movies (at 34 percent), following TV commercials (77 percent) and word-of-mouth (54 percent).
La musique de demain sera sociale ou ne sera pas. C’est la conviction d’entrepreneurs français, qui préfèrent le partage aux robots du streaming pour relancer l’industrie.
Ils monopolisent les rayons des magasins, les salles de concert voire les affiches des festivals, jusqu’à ne plus laisser le moindre espace aux petits nouveaux. Les artistes à succès écrasent de tout leur poids commercial l’industrie musicale, mais c’est sans compter sur la volonté d’entrepreneurs français, bien décidés à bousculer le marché.
Leur idée ? Libérer les mélomanes de l’emprise des algorithmes des plateformes d’écoute en ligne, qui choisissent pour eux les artistes ou morceaux susceptibles de leur plaire. Leur solution ? La curation sociale, c’est-à-dire laisser les passionnés se conseiller entre eux leurs futurs coups de cœur musicaux.
Raviver la flamme des adeptes du streaming et leur redonner le goût de l’inconnu, c’est notamment l’ambition de l’application française The Best Song. Son pari : reprendre le modèle des applications de rencontres.
With a full-time job and two young children, these days I don’t have much time to seek out new artists. But discovering new music remains a very powerful experience. Streaming services know this, and since most have very similar pricing and catalogs, curation has emerged as one of the most important areas of differentiation between them. With millions of tracks available to a subscriber of Spotify, Rdio, or any other major service — more than you could finish in a lifetime — the battleground is shifting from access to curation.
Every major streaming service touts its ability to learn your taste and recommend the right song at the right time. And they all use a mix of human curators and computer algorithms to target their suggestions. But increasingly, there is a divide in the industry over which half of that equation should lead and which half should follow.
For Netflix viewers who have trouble browsing through the streaming service, developer Cyris finally brought a viable solution to the table: Netflix Super Browse, a browser extension that works on both Google Chrome and Mozilla Firefox.
Netflix has a massive library that consists of thousands of TV shows and movies, where they are all categorized into thousands of micro-genres. Because of that setup, it would sometimes take ages to find new and appealing content.
Aworkaround method to unlock these so-called hidden genres has emerged, though. Subscribers can play with the end number of the Netflix URL (e.g.,www.netflix.com/browse/genre/1234) and land on various sections of the streaming service to discover and find content. As everyone can imagine, that’s not exactly the most efficient method.
The next time you walk into a Starbucks, listen carefully. The music you hear may not depart too radically from the usual Starbucks vibe, but it will be noteworthy nonetheless. That sound you hear? It’s the death knell of the compact disc, making way for the on-demand, streaming-centric future of music.
Today, Starbucks is launching its previously announced in-store integration with Spotify. Under the new partnership, over 7,500 Starbucks stores in the U.S. will stream playlists hand-built by Starbucks’s music curation team. For customers, the sonic experience of stepping into a Starbucks will get more interactive.
Here’s how it works: Say you’re standing in line for your morning latte, wondering if the barista spelled your name right. Overhead, you hear a familiar-sounding song, but you can’t quite place it. In fact, the last song they played sounded like something you’d be into as well. Starting today, you can pull out your iPhone and, using the Starbucks app, discover what music has been playing. (The same app also serves as a rapid mobile payment option.)
It’s easy to get stuck in a music rut. That go-to iTunes playlist or Pandora station will probably do the trick, but with so much great music out there, why settle for the same old favorites?
The infinite catalog of music, new and old, is a both a blessing and a curse. While music fans unfortunately have to accept that they will never be able to listen to every band, album or song, retreating to the comfort of your personal music library is no way to find your next favorite artist.
See also: 8 Ways to Discover Your New Favorite Band Online
Spotify’s latest curation features, Browse and Discover, are a push in the right direction, and Rdio integrates music discovery into its top-notch app with subtle recommendations from listeners in your network placed all over the player.
These streaming services’ social features aren’t the only ways to discover new music, but they tap into what’s key about successful music suggestions today: social curation.
If you are on the lookout for new tunes, try these seven websites and apps that are perfect for social music discovery.