When Anna Kendrick introduced Tori Kelly and James Bay’s performance at the Grammys on Monday, she pointed out that the two musicians share something in common: They started online.

But the duo weren’t the only ones at the Grammys who came from the digital space. This year, the Recording Academy ramped up efforts to include social media influencers, reflecting an overall shift in the music industry’s attitude toward digital-first artists.

For the first time ever, the Academy turned to a number of Internet influencers to produce content across Twitter, Facebook, Instagram, Vine and Snapchat in the three days leading up to the show. They mixed among the A-list stars — including Adele, Taylor Swift and Sam Smith — walking the red carpet, posting for pictures and selfie-ing with fans.

Complete article at www.mashable.com

It is amazing how much of what I watch online is influenced by what I watch online. But one of my biggest complaints with online video is the disappointing results of trying to discover new content. What’s more, this is compounded by the social nature of online video, which depends on developing relationships with creators, which leads to watching videos (at times) for the sake of a personal relationship, rather than for the sake of the value of the video itself.

For this reason, I’m embarking on a project this year to rediscover online video in the hopes of learning how to better reach new viewers transitioning to online video and sharing those results with our readers.

Article complet au www.reelseo.com

Why Canada needs the 2025 World Expo

Critics will argue than staging a World Expo in Toronto is the last thing we need. It’s expensive, short-lived, lacks a legacy and favours global over local.  I disagree.

Our economy is running on empty, and the fuels that used to power it, pumping oil, hewing wood and a cheap currency have all lost their octane. Mounting debt, unemployment, and consumer uncertainty are pouring cement on our psychology and future.   The only haven for the mass is to work and then retire with the Public Sector.

Isn’t it time we reimagine and reinvent a new economy for Canada?

A World Exposition can be Canada’s launching pad for creating a future where jobs are purposeful, where intellectual and financial capital is plentiful and where our Private, Public, and Academic Sectors share common goals and objectives.

Many of The Great Expos of the past achieved the very same. In 1851, London staged the Great Exhibition of the Works of Industry of All Nations.  It’s reach extended far beyond its grounds or tenure; it captured the world’s imagination, influenced society, academia, art, design, international trade and relations, investment and tourism.  In 1893, Chicago ushered in America’s optimism and industrial prowess while 1964 New York’s World Fair showed the young Boomer how technology would dramatically change their lives.  Expo 67 in Montreal and their theme Habitant and Humanity challenged humans to think as part of an ecosystem versus controlling it.  In 2010, Shanghai staged Better City and Better Life attracting 75 million visitors and the participation of over 246 countries and international organizations.

Some of the word’s most beautiful structures and leading tourist destinations began as part of a World Expo. The Crystal Palace in London, Eiffel Tower in Paris, Palace of Fine Arts in Chicago, Magic Fountain in Barcelona, Golden Gate Bridge in San Francisco, Millennium Dome in London, China Art Place in Shanghai, and Canada Place in Vancouver.

We can realize the same legacy.   Here is my idea for a World Expo in Toronto and a new economy for Canada.

In 2025, Earth will be home to 9 billion people.   We will be over-populated, under-employed and under-resourced while taxing the limits of our Planet to sustain us.

We will have big problems to solve and our only way forward will be through creation, collaboration, consensus and conservation versus force or political rhetoric.

Our theme for our Expo should, therefore, be Planet Earth. Alive and Well

Our goal is to showcase all we are doing and can and must be done to keep our Planet and all those who inhabit it, ‘alive and well’.

We will invite each Country, and their Not for Profit, For Profit and Academic Sectors, their Anarchists, Influencers, and Disruptors to join our circle of change.

To give focus and energy, we will create streams based on our biggest problems. How can we repel the ocean’s rising waters, eradicate poverty and disease, provide human rights, fight climate change, chronic unemployment and terrorism, and age with dignity?

To give our event presence, and lasting beauty for Toronto, we will bury the Gardner, revitalize the CNE and repurpose Ontario Place with its extraordinary lake settings as our physical grounds and harness the Cloud and the imagination of Content Creators for our virtual presence.

A World Expo of this magnitude will put Toronto, Canada at the epicenter of how humanity must urgently tip the planet towards sustainability and survival.     Our investment will extend far beyond the tenure of our exhibition, or curing the eyesores of the Gardiner and Ontario Place.  Something of such global importance will attract the best minds, the best organizations, and the investment capital and jobs to not only envision but also create a desired future.

To ensure our Planet, our Country, and our Economy remains Alive and Well for decades to come.

Tony Chapman is the founder of TonyChapmanReactions.com. React with him @TonyChapman

 

Change in the music industry is inevitable. As the music industry has shifted to account for the Internet, physical album sales have been decreasing and the appeal of streaming has been on the rise. But with the rise of streaming, many apps have implemented a focus on discovery. With sources like Bandcamp, Soundcloud and YouTube allowing artists to post their music directly to the viewing public, it is easier than ever for fans to discover new music and for artists to be heard.

Before the days of the Internet and long before streaming, music discovery was completely different. Bands relied on performances and records to raise attention, whereas nowadays, reaching new listeners is a computer’s use away. But as the 2000s have continued, the industry has moved to more of a focus on discovery. The ability of people to curate and find playlists and radio stations has been a selling point of many new apps, like Pandora, Spotify, Apple Music and TIDAL.

Complete article at nevalleynews.org