The next time you walk into a Starbucks, listen carefully. The music you hear may not depart too radically from the usual Starbucks vibe, but it will be noteworthy nonetheless. That sound you hear? It’s the death knell of the compact disc, making way for the on-demand, streaming-centric future of music.
Today, Starbucks is launching its previously announced in-store integration with Spotify. Under the new partnership, over 7,500 Starbucks stores in the U.S. will stream playlists hand-built by Starbucks’s music curation team. For customers, the sonic experience of stepping into a Starbucks will get more interactive.
Here’s how it works: Say you’re standing in line for your morning latte, wondering if the barista spelled your name right. Overhead, you hear a familiar-sounding song, but you can’t quite place it. In fact, the last song they played sounded like something you’d be into as well. Starting today, you can pull out your iPhone and, using the Starbucks app, discover what music has been playing. (The same app also serves as a rapid mobile payment option.)